Day 11 at PENSOLE

Tuesday, May 10, 2011……Day 11 at PENSOLE. By Tiffany Chu

“A teacher is never a giver of truth- his is a guide, a pointer to the truth that each student must find for himself. A good teacher is merely a catalyst.” Bruce Lee

Today we came in with one refined branding and packaging solution for all 6 different teams. Then Matt and Dwayne introduced our guest speaker Suzette Henri (Material Designer at Brand Jordan).

Suzette gives us following list of resource that is essential for us to gain trends and materials knowledge:

  • Art News Paper—- bible of art
  • WWD
  • Vogue (China, UK, Japan, Italy, Brazil)
  • W
  • BeautyInc
  • Elle
  • Object – UK publication
  • Mix –Architecture+ Interior+ Fashion
  • View
  • Dictionary of Fiber Textile Technology
  • Garment and Textile Dictionary
  • Evo
  • Guide to Textile Term
  • Practical Leather Technology

After wrote down the important note from Suzette’s 2 ½ materials knowledge lecture. “Own your shoes” is very important key knowledge for designer. Be able to have control of every aspect of design need to have knowledge of materials, manufacture process and people skill. Be able to know materials and different finish it’s very important because materials can tell the story of a design.

Nike Director of Innovations in Sports Apparel, Susan Sokolowski stops by to give her insight. It was fascinating seeing how the projects evolved as a result of materials choice and manufacture process. Our shoes design is one step closer to becoming next innovative shoes in the 2012 Olympic.