Day 4 at PENSOLE

Tuesday, May 3, 2011…..Day 4 at PENSOLE. By Hossein

The day started with the quote of the day:

“Defeat is education. What is defeat? Nothing but education; nothing but the first step to something better.” This matches exactly what we are doing in this program. We have moments of challenges that are followed by victories. I feel that every day I have learned a lot; not only about shoe design but also about myself and others. It’s in these moments of challenges that one grows. Otherwise we stay at the same place and we don’t grow!

Next, everyone got an opportunity to present their inspiration page. The inspiration page consists of main topics performance, visual and emotion. The performance is the technology used in the shoe and how the athlete’s performance is enhanced by your product. Visual is about how the shoe looks and how attractive it is for the consumer. Emotion means the storytelling related to the shoe. For example, every Air Jordan tells a different story about Michael Jordan that the customers, the fans in particular are drawn to!

Each one of these topics consists of 3 components. For example, if the shoe is inspired by Michael Jordan (emotion), the focus can be on Michael being driven, fearless and intuitive.

Everyone got about 2 to 3 minutes for presenting his/her project, which was followed by about 2 to 3 minutes of Q&A and feedback. Q&A section would last much longer than it was intended because of students’ sense of curiosity and their desire to support each other. It was a great experience for everyone in the class. Every question or comment would open new doors to improve your design.

It became very clear that identifying the performance aspect of the shoe at the early stage of the design is vital. Once that is covered the rest of the design process flows easily.

After morning sessions we had about 1 to 1.5 hour lunch break when we enjoyed the food, some free time and each others company.

After we came back from lunch break Matt introduced the new assignment for the afternoon. The assignment was to find 5 competition brands and study them. The purpose of this assignment was to find out what’s out there already, what are their strengths and weaknesses and how those weaknesses can be improved.

Last but not least, Dwayne coached everyone individually regarding the proportion aspect of the shoe sketches. The idea was to sketch a side view of a shoe. Then Dwayne would sit next to you, give feedback on what is done right or not and he would correct your sketch so that the proportions would look correctly.

This was another amazing day at Pensole. I had an awesome time and learned a lot.