Skittles: Armani Exchange Concept

We recently caught up with Stefan Brown AKA Skittles to see what he was working on during his internship at Armani / Exchange.

This project was given to me based on the demand for a new style men’s watch within the brand. The watch was to be established as an A|X style watch based on its key characteristics and features with a sports style.

This watch was designed purely for aesthetics, with function being secondary. Inspiration stemmed from divers watches, with the ratcheting bezel and a subtle use of color pop which acts as a superluminova accent under water.

Features: One eye chronograph movement, sub-eye tracks seconds, minutes and hours, and dial states military time.

Consumer: (Male 18-35 years), busy, on the go lifestyle, to do date on current trends, and has a key attention to detail.

Price point: Retail $600