Posts Tagged ‘PENSOLE’

PENSOLE

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

PENSOLE: FNPLATFORM Challenge

FOOTWEAR DESIGNERS WANTED!

PENSOLE Footwear Design Academy in partnership with FNPLATFORM and STITCH FACTORY is pleased to announce the launch of the FN PLATFORM Challenge – a hands-on, 2-week intensive, footwear design Master Class created to identify and introduce aspiring footwear designers in Las Vegas to the art of footwear design.

After the 2-week Master class all 10 designers will attend the FN PLATFORM show at Magic, February 18-20, 2014 in Las Vegas where the winners will be announced.

Submission Deadline: January 15, 2014

Applicants must submit original shoe designs Hand Sketched and rendered in pencil or markers

Class Dates: January 20-31st

Register to Learn More

Nevada Designers Register Here
California Designers Register Here
Arizona Designers Register Here
Utah Designers Register Here

Future of Footwear 2013

 

 

Just over a month ago 20 designers where selected to attend PENSOLE Footwear Design Academy for a chance to prove that they are the “Future of Footwear”.   Over the last 3 weeks these students have learned from industry professionals ranging from design directors, design managers, designers, design recruiters and hiring managers.  See the results of the hard work put in by the students as they present their designs at 5pm PDT (July 12, 2013). Streaming live at: http://pensole.yourbrandlive.com/c/future-of-footwear/

 

After you watch the presentations VOTE for your favorite designs in each category.

  • Lifestylehttp://on.fb.me/1biNCDo
  • Performance:  Voting is now closed
  • Kids:  Voting is now closed
  • Made In USA:  Voting is now closed
  • Sustainable:  Voting is now closed
  • Dress:  Voting is now closed

July 19, starting at 4:00 p.m. PDT, see the final presentations by the 24 scholarship-winners of the 2013 PENSOLE Future of Footwear Awards and Master Class, held in partnership with FN PLATFORM the shoe show at MAGIC and Zappos.com.

And at 6:00 p.m. PDT the finalists who will be sent to Las Vegas next month for FN Platform will be announced LIVE!

Logon to http://pensole.yourbrandlive.com/c/future-of-footwear/

 

10 semi-finalists will be selected to have samples of their designs made and will be awarded a trip to Las Vegas to have their designs on display at the PENSOLE booth at FNPLATFORM, August 19-21, 2013. http://www.magiconline.com/fn-platform

 

Future of Footwear 2012 Skate Winner: Jared Fiorovich

Hopefully you are all hard at work on your submissions for this year’s Future of Footwear class.  The deadline is only days away.  Take a break for minute as we catch up with Jared Fiorovich, 2012 Future of Footwear Skate winner.

Did you have any footwear background prior to the Future of Footwear class?
I’ve been riding a skateboard most my life and have been interested in footwear just as long, I was always trying to find a way to improve performance and durability.  I sketched lots shoes over the years and eventually started deconstruction, reconstructing and making my own shoes to skateboard in. The first big step I took towards shoe design was a class at Art Center by Grant Delgatty in 2011, then I got in to Pensole prep class in 2012.

Tell us about your experience in the Future of Footwear class.
Future of Footwear was one of the best experiences of my life. There was so much information and knowledge to absorb every second, from D’Wayne Edwards to every person who stepped into PENSOLE. It was inspiring to have these amazing individuals helping in the class and with our projects. It made me want to work my hardest and and strive to produce better work.

As part of the class, you where selected to attend the Platform trade show in Las Vegas, what was that like?
Wow! At the Trade show there were shoes and materials as far as the eye can see, it was crazy. It was a great experience to present my project to professionals in the industry and meet new people.

You where selected as the winner of the Future of Footwear in the Skate shoe category.  Can you tell us about your design?’
“The Rebar” Is high top performance skateboard shoe, I designed with ankle protection in mind. The main inspiration for this shoe is  the way skateboarders make pools and DIY skate spots. First they stack ruble or carve earth to the shape of the desired obstacle, Then they bend and lay down rebar to support the form and poor concrete to hold it all together and provide a flowing surface to skate on. I took that concept and and applied it to my design. The embossed underlay is the support like the rebar. The suede is like the smooth flowing concrete, the uninterrupted surface the skateboard comes in contact with. With no seams to blow out in high abrasion areas and attention to the movement of the foot the “Rebar” is a true performance skateboard shoe.

At the Platform trade show, you where presented with a pullover of your design.  What was it like to see a pullover of your design for the first time?
To see the first sample was the coolest thing ever, the shock still hasn’t worn off! My design sewn together and attached to a sole that I designed for skateboarding. When I was a kid I thought the only way to influence a skateboard shoe was to become a pro skateboarder. but now I have a sample of a skate shoe I design with my name on it. Its a dream come true.

What have you been up to over the last 8 months, since I saw you in Las Vegas for the FoF 2012?
Working on many new projects, skateboarding, and exploring the world around me.

What advice do you have for designers looking to be apart of the Future of Footwear class of 2013?
Do “your” best.

Jared, it was good catching up.  Thank your for taking the time.

Register Here to learn more about Future of Footwear 2013

Future of Footwear 2012 Kids Winner: Sarah S4 Sabino

For the 3rd installment in our 5 week series, we catch up with Sarah Sabino, 2012 Future of Footwear Kids winner.  We talked about her experience at PENSOLE and the family she gained as result.

Did you have any footwear background prior to the Future of Footwear class? (study Industrial Design in college, draw footwear just for fun, school project, internship, etc.)

I have been drawing footwear since I was in High School, but it wasn’t until I got to college where I learned that my passion for sneakers and art could be turned into a career.  I attend Massachusetts College of Art and Design in Boston where I studied Industrial Design for a year and more recently, switched concentrations to painting. As a sophomore at MassArt two very big things happened that changed my life forever.  I received an internship at Stride Rite Children’s group where my dreams of becoming a footwear designer was put in play as I worked with designers on children’s shoe projects.  This opportunity for me, was very much learning about the industry that I saw myself working in, and every part of the job became more and more what I could see myself doing for a lifetime.  That same summer, Nike and Jordan Brand sponsored a design competition called Future Sole.  I had entered the Jordan brand competition where I could only hope that I would be discovered and receive a dream opportunity to present my design at WHQ.  A few weeks after entering, I found myself 1 of six semi-finalists out of the country and the only girl.  At that very moment of seeing my own design on the website I knew that this dream was really attainable.  Although I didn’t win the competition I learned a very valuable lesson of networking, and the winner of  the competition became one of my best friends and role models Christopher Dixon.  After that Summer in the fall of 2010, I was blessed through a mutual connection to meet D’wayne Edwards who is the creator of Pensole, and coincidentally, the creator of Future Sole.   Knowing who I was when he met me, and seeing the passion I had, D’wayne had invited me to take part in a course in Oregon where I would be able to learn skills from himself and other talented designers at University of Oregon.  I attended the course and fell in love with every part of it.  I met aspiring designers from all around the world, as well as Designers at Nike and Jordan who made me realize that anything is possible.  Pensole became an experience like no other.

Tell us about your experience in the Future of Footwear class

The Future of Footwear class for me was an experience that was not only as fulfilling as my first Pensole experience, but magically even more exciting.  This time around instead of just learning about the concepts of footwear design and working with a group to create projects, we were competing for a spot at the MAGIC footwear showcase where our designs would be chosen as the Future of Footwear.  Each day at Pensole x FOF was something new.  Whether it was learning some skill from a classmate that would help you, or seeing Top designers from Nike, Adidas, Jordan and more walk through the door to give you feedback on your projects, every day was a surprise that kept you on your A-Game for sure. That Summer, the PENSOLE studio became our home as many of us would spend up until 3-4am working on our projects, because as D’wayne says, “You never know who is going to walk through that door” we wanted to make sure we were truly putting in all of our effort.  Although it sounds great to meet top designers and compete for an amazing prize, for myself, this experience was WAY more than that.  It was the summer of 2012 at FOF that I made a true family of sole brothers that are amazing and inspiring.  The thing about Pensole that people don’t realize is that the “un-advertised” reward you gain is a truly amazing network of people who will be part of your life and family forever.  Winning the prize was only half the reward of what i have gained through the FOF class, but the real reward is being able to call amazing, inspiring people my family.

As part of the class, you where selected to attend the Platform trade show in Las Vegas. That had to be crazy.

I am not much of a traveler, prior to Pensole I have never left New England.  So flying into Las Vegas was such an exciting experience.  As we landed, I could feel the anxiety and excited-ness (I just created that word for you) inside of me.  The way the summer had worked was we found out that we were the winners of FOF and then returned to our homes for a month before Las Vegas,  so I had not seen my Sole-brothers and Dwayne for an entire month! I think I was more excited to see them than anything!  We attended the MAGIC Trade show for a week, where each day we presented our projects to over 1,600 footwear companies.  The A-game was brought as the 10 of us became salesmen and in my case a sales woman for our Designs.  The first day at the trade show we were given a pullover sample of our design ( which is referring to the first sample of our designs from the factory).  For myself, it was the first time seeing a design I made into 3d.  It was such an amazing feeling to see myself and my peers shoes and to be able to actually hold them.  As the days panned out more an more people came by the booth to see us present our projects.  I even got the opportunity to present my shoe to the CEO of Sketchers Robert Greenberg who is D’wayne’s very own mentor.  On the final day in the booth a very large crowd began to form around us, lots of cameras and Press began to surround us.  As I looked around at my peers we realized that the moment that they would announce the winners was beginning to happen. I was so nervous  as I heard my name being called to come and receive my award.  I could not believe that I won. I was so proud of my sole brothers because in my eyes everyone was a winner. 

You where selected as the winner of the Future of Footwear in the Kids category.  Can you tell us about your design?

I was assigned a brief to design a shoe for best friends. I began by focusing on children when they first begin to make friends. I looked back to when I was younger and remembered some of the first friendships I had. What was it about those relationships that helped me remember them?  I thought about different ways children interact and spark up new conversations.  Two major friend-making elements stood out to me from my past,  friendship bracelets and Pokemon cards.  What I liked most about these elements was the idea behind building and trading things for and with your friends. Some of the first concepts I had come up with ranged from shoes that had bracelets as fasteners, a secret note hider shoe, shoes that spelled out names on the upper. All of these ideas led to my final design which is a shoe that is completely interchangeable and built by kids.  It is composed of 4 main parts, 3 that build the upper, and an outsole.  The three pieces on the upper are removable and the can be woven together and traded out with other pieces.  The idea behind the shoe is that it will be sold in one color and in order for children to get more colors on their shoes they can customize and trade with other friends. So the more colors on your feet show how many interactions you have made with new friends.

You mentioned being presented with a pullover of your design.  What was it like to see a pullover of your design for the first time?

As a designer your craft is typically what comes out of your brain translated through your hand and onto paper.  Seeing this idea turned into an actual physical model is like giving birth to your design.  We all worked so hard on our projects, and for most of us this was the first time an actual shoe we had designed was created in a factory.  It feels like your holding your dreams in your hands; there’s no other way to describe it. Because my final design had an interchangeable upper, D’wayne handed me a shoebox filled with 30 pieces and 4 outsoles and smiled as he said “Get ready to get to work” .  I couldn’t wait to start putting together my model. I still can’t believe its real.

What have you been up to over the last 8 months, since I saw you in Las Vegas for the FoF 2012?

I’ve been working mostly on graduating college so that I can become a designer in the industry.  I have been painting a lot and working on my portfolio.  I have also been trying to give back to the community by working with an organization called Sneakers for Success.  It is a program set up similarly to Pensole where we teach kids about footwear, but we focus on more than design. We use the footwear industry as a gateway to get youth to think and learn about different types of jobs in the industry, anywhere from marketing to color trends we try to teach Kids that they can get a career in anything they are interested in.  Its a great feeling to give back,  Currently we are working with a younger group from 7 -14 years old on a project called “Sole Searching”.  The project is asking kids to create any type of creative project whether its a poem, picture, or design, of something that they are interested in the footwear industry.  In the summer we will have a showcase that will double as my Senior Show as I will display my artwork alongside my students projects. Its a pretty great opportunity and it has taught me the importance of classes such as PENSOLE.  I hope to truly make a difference in the world.  After graduation, I plan to continue my work with S4S and get a job in the industry!

What advice do you have for designers looking to be apart of the Future of Footwear class of 2013?

My advice in terms of design is to be as open minded as possible.  Designing footwear doesn’t mean that you have to make something you would see on the shelves at Footlocker.  Designing footwear means your solving a problem that a person has during a specific activity, and you just so happened to be creating something that will help their feet. Try to think of things that haven’t been done before, and be your own brand, don’t design the Nike or Reebok way, design the YOU way!  Don’t be scared of your imagination it will take you very far in this competition.  Most importantly, have FUN!! it shows the most if you truly loved your project, chances are, others will too!

Sarah, Thanks for taking the time. 

Register Here to learn more about Future of Footwear 2013


Future of Footwear 2012 Lifestyle Winner: Jonning Chng

This week we have part 2 of our 5 weeks series, catching up with the 2012 Future of Footwear winners.  By now many of you are hard at work on your PENSOLE: 2013 Future of Footwear submissions, but you will not want to miss as we catch up with Jonning Chng.  Jonning’s Sneaker Freaker design earned him Future of Footwear in the Lifestyle category.

Did you have any background in footwear prior to the Future of Footwear class?
I have a background in Industrial design, and am a sucker for sneakers.  By marrying the 2 things I love to do, I developed a passion in footwear design.  Prior to FoF class, I had been working closely with a local sneaker store designing collaborative SMU releases.

What was the Future of Footwear class like?
My experience in the FoF class was great! The level of creativity in the class was just amazing, and to be able to interact with like-minded people that share similar passion enhances the whole learning experience.  The main take away for me was the friends I’ve made in the short time with we’ve spent as a class.

As part of the class, you where selected to attend the Platform trade show in Las Vegas, what was that like?
It was definitely an eye opener as it was also the first time for me to be in Vegas.  At the trade show we showcased our projects to the public.  It was a great platform to receive feedback from professionals and to gauge ourselves against the industry standards.

You where selected as the winner of the Future of Footwear in the Lifestyle category.  Can you tell us about your design?
I was designing a spring/summer lifestyle shoe for Sneaker Freaker, which is to be inspired by the adidas ZX running range of products.  One of the first things I did was get in touch with Woody, the founder of Sneaker Freaker.  His all time favourite ZX model was the ZX8000 that was a 90s classic.  The fact that Woody liked everything about the original design was quite a challenge for me – I didn’t want to be seen as the one to spoil such a classic design.  So I decided that I want to retain the classic running shoe aesthetics, while exploring into using high performance and ‘futuristic’ materials and finishing.

I drew aesthetic hints inspired from iconic architectural structures in Melbourne, Australia (where Sneaker Freaker is based at). The design tells a story of high breathability with mesh webbing on the vamp and quarter panels – suitable for those warm summer days.  Overlaying the mesh is Bone White 3M reflective leather.  The reflective treatment on the upper gives the shoe a ‘surprising’ glow when light shines on them – transforming a classic looking shoe into a head turner.  Under laying the quarter mesh is a midfoot lock down system that is inspired by the Webb Bridge structure.  The glossy white TPU heel counter is a throw back to the original design and seeks design styling from the Plymouth Roadrunner 1972 – Woody’s favorite car.  The toe cap and heel panel flows continuously overlaying the midsole, revealing the centre die-cut detail.  The die-cut midsole reduces material used and allows you to see-thru from the sides, highlighting the essence of airflow and light weightiness.  ‘Icy’ translucent treatment on the outsole gives the shoe a ‘cool’ vibe.  Finally subtle hits of grenadine red accents on the shoe pays tribute to the Sneaker Freaker brand.  I call this shoe CHEECH, the name of Woody’s pet beagle – which is the main inspiration of my color story.

At the Platform trade show, you where presented with a pullover of your design.  What was it like to see a pullover of your design for the first time?
Awesome!  The feeling of seeing, touching, smelling 4 weeks of hard work  in your hands is indescribable.  Though I have had samples made before, this time it felt different.  This time, every detail on the shoe are designed by me.

What have you been up to over the last 8 months, since I saw you in Las Vegas for the FoF 2012?
I’m now designing casual lifestyle shoes for a local company.

Congrats!

What advice do you have for designers looking to be apart of the Future of Footwear class of 2013?
Go for it! And while you’re at it, keep an open mind – be receptive to feedback.  And most importantly enjoy the experience!

Jonning, Thanks for taking the time. 

Register Here to learn more about Future of Footwear 2013

Future of Footwear 2012 Athletic Winner: Aric Armon

As I’m sure you have seen we are now taking submissions for PENSOLE: Future of Footwear 2013.  In order to help get your creative juices flowing we decided to reach out to last years winners so that you can hear, straight from them, what FOF is all about.  Over the next 5 weeks we will catch up with each of the winners so that you can see the designs that earned them the title Future of Footwear 2012.

First up is Aric Armon, whose Basketball shoe earned him the Future of Footwear in the Athletic category.

First of all congratulations, it was great meeting you at the FN Platform trade show.  Did you have any footwear background prior to the Future of Footwear class?
I always had an interest in footwear design. At the time I was finishing up my degree in Industrial Design at the Academy of Art University in San Francisco and from time to time I would sketch shoes in my notebooks whenever I had extra time. It was always just a fun thing to draw. But the biggest crash course I had in footwear design was in the Adidas Pensole class a few weeks before the Future of Footwear class. That is where I learned the most about the process of designing footwear and realized there is a huge difference between “sketching shoes” and “designing shoes”.

Tell us about your experience in the Future of Footwear class.
That class was one of the best experiences of my life. Being around all of my fellow classmates, who all came from different backgrounds, really opened my eyes to a lot of possibilities. Everyone there shared the same passion I had and it pushed me to do my best. The truth is I have never worked so hard on a project and not have it feel like work. I really learned a lot about the process, which is really unique to footwear, from ideation to tech packs. There was so much to learn and experience, from D’wayne teaching us about design, to footwear legends like E. Scott coming in and helping us with our projects; I just wanted to soak it all in.

As part of the class, you where selected to attend the Platform trade show in Las Vegas, what was that like?
The trade show was another awesome experience. During the show we casually talked to people walking by about our projects and by about the twentieth time explaining my concept, I had my story down. It was definitely an eye-opener in regards to being able to explain what I had done and doing it in a way that was quick and interesting, which is often the hardest part of presenting any project. I also got to meet a lot of people from the industry which opened up a lot more opportunities for me.

You where selected as the winner of the Future of Footwear in the Athletic shoe category.  Can you tell us about your design?
Yea, I was tasked with creating a basketball shoe for a new company called Drive Nation. So I began my process by thinking about my consumer and what a 14 year old kid would want in a shoe. I remembered being that age and going through those summer growth spurts and what that meant for my shoes. I would grow out of my shoes in literally a couple months so when I bought a new pair, I would buy a shoe that was too big, anticipating that I would grow into it. This obviously led to other issues with blisters because my feet would be sliding around on the inside of my shoes. So I focused on a lockdown fit system for the mid foot which would help to alleviate some of that sliding. After that I decided to build the shoe by only adding what was necessary; a toe box that kept the foot secure in lateral movements, and two heel “wings” to keep your heel locked down to the midsole. I then brought the midsole up around the heel to further resist the ” blowout” which occurs during cuts. Aesthetically I was inspired by the spear, which is what drive nation’s logo was inspired by, so I wanted to create a very angular and chiseled look to the shoe.

At the Platform trade show, you where presented with a pullover.  What was it like to see a pullover of your design for the first time?
I was in awe, It felt like Christmas or like I had just given birth to something. It was a crazy feeling seeing something come from your head and into your hands. I swear my cheeks hurt from smiling so much.

What have you been up to over the last 8 months, since I saw you in Las Vegas for the FoF 2012?
Well I finished up my last semester at school and graduated with my degree in Industrial design. A few weeks after graduation I moved up here to Portland to intern as a footwear designer at Adidas. It has been a pretty busy year for me. Congrats

What advice do you have for designers looking to be apart of the Future of Footwear class of 2013?

I would say that if you have a passion for footwear design then there is no reason not to. The class isn’t about who can draw the best, or who has the most experience; It’s truly about who has the passion for it. So regardless of skill level, you should submit something that shows your ability to think from a unique perspective, don’t do anything that is already out there or is expected.

Aric, Thank you for your time.   

Register Here to learn more about Future of Footwear 2013

 

 

My PENSOLE Experience by Barbieswaggkid

Wow, I do not know of any better experiences I have had in my life than the one I had in Portland at PENSOLE.

Arriving in Portland I was very excited, and Portland was everything I expected it to be… besides the rain.  I arrived in Portland about midnight and I could already tell that I was going to like it there.  I immediately fell in love with the town the scenery was beautiful.  The people dress dope and have some amazing sneakers on their feet.  I couldn’t wait to get off the plane to take the train since I had never ridden one before, but that would have to wait for the next day since I had missed it.

The first day I arrived late to class, since I have no sense of direction, and was greeted by Dwayne.  I became excited when I found out that the man shaking my hand created, my favorite sneaker competition of all time, Future Sole.  Dwayne teased me about being late but let it slide the first day.  Then he made an announcement that for every min we are late a push up would have to be done.  I was never late again.  Later he told us the reason he does this is to teach us time management.  If you are 15 min early you are on time, If you are on time your late.

I was expecting a class full of men, but was surprised when there was another girl.  The footwear industry is mostly male dominated, so going in I knew that I would have to be focused and dedicated.  What I liked about our class was that I never felt out of place.  Everyone treated each other like we had been friends for years.  We were in class a lot together but when we weren’t in class everyone would still meet up to go around Portland and do various activities together, like going out to eat, the Nike art show, or meeting up to go over our sketches for feedback.

The thing that I enjoyed about Dwayne the most was, he was down to earth and honest with us.  He was always there willing to help, no matter the time.  I appreciate and respect the feedback he gave and the lessons he taught.  He put us in front of other well-respected people, in the industry, that normally we might never have met.  He is serious about us succeeding and wants us to be even more serious about it.  Dwayne was hands down a great teacher and mentor.

While at PENSOLE I learned so much.  From my classmates I learned, when you’re working on a project by yourself it’s only your thoughts and ideas going into it, but when you have other designers with different thoughts and creativeness helping you out it is great.  They help your mind reach a whole new side to your project.  So many ideas are floating around, some good, some you appreciate but may not use, and some ideas make you say “Why didn’t I think of that”.  It also teaches you to take criticism.

Dwayne also taught me a lot. One of the first lessons that he taught was how each shoe has a story.  There is a reason for the colors, the sole, the design; everything has a purpose.  I had NEVER thought about that before.  Before coming to PENSOLE, when I wanted to draw a sneaker I didn’t think about a story and what it’s purpose would be, I would just draw.  So seeing it from his side taught me to be more serious about my designs and just “think”.  Another thing Dwayne taught us, was that a lot of times people don’t think about and understand what they are about to draw on paper.  The first week before we began drawing Dwayne just had us think about our designs.  Think about what type of products are needed.  What purpose is our design going to be used for?   We spent a lot of time thinking about it so when it was finally time to draw, we already knew what we wanted to do, and half of the process was done.

I had a great time in Portland, great time w/ Dwayne at PENSOLE and my PEN TEN classmates!!

If interested in attending PENSOLE be sure to check out the latest class PENSOLEOGRAPHY.  adidas will provide scholarships for up to 12 hand-selected aspiring footwear designers to experience PENSOLE’s rigorous “learn by doing” curriculum, where students are assigned  projects to develop from idea to final concept while working in a team environment.

Submission Deadline: May 13, 2012 11:55 PM GMT

visit http://www.mesh01.com/forms/competitions.aspx to learn more

 

 

Ramp “Connect. Elevate”

 

 

When you graduate college and receive your degree magically you know everything needed to know to be a designer.  Right? …No?  The world of design is constantly changing and evolving with technologies and things like social media.  Even for experienced designers, you either keep learning or get left behind.   But, where does one go to continue learning and developing their skills?  I mean it is not like we are all looking to get another degree, we just want to keep expanding our skill set.

The best way to continue learning is via a mentor.  It is always a good idea to surround yourself with people that have more experience or are more knowledgeable.  Nothing beats hands on learning especially from a friend or colleague.  If you are with out a mentor in a particular area, perhaps you do what I do, turn to books or the internet.   There is another way.

When I was in Portland last I met with Janene Larson the founder of Ramp, a Learning Resource Center for brands where curriculum can advance professionals working in the Product Creation Process.  Ramp addresses the educational needs of professionals in the Product Creation Process through offering Professional Development Training specific to the sportswear industry. Ramp classes provide students a holistic perspective of the product process from product brief to consumer.  The “Ramp Way” is anchored by the need for DESIGN, MATERIALS AND MARKETING to work together in the creation of successful product lines.

“I founded ramp in 2011 as a learning resource for my peers and those entering the complex active brand industry to master the BUSINESS SIDE OF DESIGN.  I have worked globally with multiple categories in footwear, apparel and accessories at both Nike and Adidas. Whether working in Adidas Basketball, managing key accounts for Nike and adidas or as a Global Merchandiser for Nike, I was always looking for the “Playbook” onhow to do my job.

 How do you write a line plan? Where did that trend come from? What does our consumer think? What am I supposed to do with that information? Forecast?  Based on what?  Why do people get so amped up about sneakers anyway? Why are Design and Marketing always fighting?

 Well there really is a method to the madness. I founded ramp as an avenue to share what I have learned over the last 19 years of launching products into the marketplace with a few mistakes and a lot of successes. The key is to keep learning ALWAYS and as soon as you think you got it, it is time to dig deeper and share what you know with others.”  - Janene Larson/Ramp Founder

 

The Ramp Approach

Ramp has partnered with the most experienced and respected industry experts in the Sportswear Brand Field (from Nike, Adidas, Jordan, Auto Brands to name a few) to teach the line planning process, color and trend theory, consumer culture, material process and more.  Classes are taught at the epicenter of Active Brands in Portland, Oregon at the PENSOLE Footwear Design Academy.

What You Learn

Upon completing a Ramp training course, a student will understand the needs and objectives of DESIGN, MATERIALS AND MARKETING in the product process and each departments role in creating a deep connection with their consumer.

  • Align your goals with the rest of your organization
  • Understand the process and your consumers expectations
  • Master the role of Color & Trend in the success of products
  • Anticipate the needs of Design for inspiration and accurate problem solving
  • Appreciate the role of Product Briefs as the agreement between Design, Development and Marketing

Instructors include some names that I am sure many of you are already familiar with.

DʼWayne Edwards – Pensole Design Director
Suzette Henri – Material Technology Goddess
E. Scott Morris – Designer/Inspiration Cultivator
John Knight – Consumer Research Guru
Michelle Battista – Trend & Merchandising Expert
Dee Wells – Sneaker Culture Historian
More to Come…

“This is what I promise you.  You will learn from the best in the industry skills you need to be better at your job, gain an understanding of the perspectives of your Design, Development and Marketing teams and learn how to use information to influence your product success in the marketplace.” – Janene Larson

Check out some of Ramp’s upcoming classes

  • COLOR APPLICATION & MERCHANDISING – Michelle Battista – 4/19
  • CONSUMER RESEARCH THAT MATTERS – John Knight – 4/20
  • PRESENTING AND DEFENDING YOUR PRODUCT LINES & DESIGNS – E. Scott Morris – 4/30
  • REALITY VS. MYTH – THE STORIES PRODUCTS TELL – DʼWayne Edwards/Dee Wells – 5/3
  • MATERIAL EDUCATION – Suzette Henri – 5/4

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